Case Study: Special Event Promotion

Case Study: Special Event Promotion

A seasoned event organizer approached me when she was in the following situation: She wanted to launch a regular semi-annual dance event in a beautiful reconstructed venue. Her own circle of students would not be enough to fill the venue, so she needed to target a...
Case Study: Freebie Funnel Creation

Case Study: Freebie Funnel Creation

A life coach approached me with the desire to graphically design her freebie in the form of a 10-page e-Workbook, to create a dedicated landing page for it and to set up the necessary email sequence on autoresponder in her email marketing tool (Direct Mail for Mac)....