Hello, I’m Hannah
ONLINE MARKETING STRATEGIST AND SOCIAL MEDIA MANAGER
Tired of never-ending marketing tasks?
I help individuals and small companies base their online marketing presence on a solid inbound marketing strategy, so that their efforts lead to long-term success. Specifically, I help with content creation and social media management, combined with Facebook advertising and email marketing.
Webpage Updates
In WordPress (or Weebly), I can help you with:
- content updates on existing pages
- leading the website visitors into the direction that YOU want
- creation of new pages (content, blog, contact forms,…)
- adjusting the menus, banners, pop-up windows
- creating landing pages for specific offers
- and so much more
You’d still need a webmaster for matters of security and deeper css adjustments. But we could do a lot on our own.
Email Campaigns
Having a solid mailing list is a must to nurture your target leads, clients and fans. It helps you build trust and a relationship for when you are ready to sell to them. I can help you to:
- set up your account
- build a mailing list
- create autoresponder emails or email campaigns (e.g., to greet your new subscribers)
- create newsletters
- create e-courses or a series of freebies
I can help with content creation, design, technical set up and analysis. My preferred tool at the moment is Direct Mail, but we can also use Mailchimp or AgileCRM.
Sales Funnels
That is a fancy overarching word for how you plan to reach and convince your potential customers to buy from you. Usually you start with a low-risk and free offer, then you have something with a slightly higher risk and low cost, and slowly you lead the interested people into buying something more expensive from you.
I can help you to:
- figure out the necessary steps
- design and create the freebies and offers
- create the landing pages
- and set up the necessary email autoresponders.
Landing Page Creation
I can help you create a clear, concise, beautiful and, most importantly, a highly-converting landing page for your next offer. I work with Leadpages and WordPress.
Facebook Advertising
Sooner or later, you will realize that you can not live without Facebook sponsored activity. But you don’t want it to become a bottomless pitt for your finances. I can help you:
- formulate converting ad text
- find the right targeting of your population
- run split test (A/B) campaigns
- evaluate the performance so that we can get even better results in the future.
Facebook Business Page
You are aware that you need a Facebook business page. But then you discover that it takes a lot of effort to gain fans and followers, and to come up with good ideas for regular posts.
I can help you to:
- set up the business page properly
- come up with ideas for posting
- create engaging posts for you (in bulk and schedule them for the future)
- set up a strategy to gain more page followers
Inbound Marketing Strategy
According to Hubspot, inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. An inbound campaign tends to be complicated if designed and executed properly. I can either teach you how to do it on your own or perform it instead of you. Either way, expect a marathon, not a sprint.
E-Books Creation
For your sales funnel, you might need a beautifully designed fillable pdf or an e-Book.
I can help you:
- brainstorm the contents
- copywrite
- design the pdf or e-book in iBooks Author or Adobe Acrobat DC
- have it ready to place it behind a “Download Now” button on your website, leadpage or in an email
Google Ad(word)s
With a proper content strategy and with good products and offers in place, advertising money can be well spent. I can help you set up your Google Ads advertising campaigns within your pre-defined budget, monitor the advertising effectiveness and advise you on your future money-spending decisions.
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Let’s learn, grow and inspire each other!
Let your marketing efforts pay back.
I am here to support you.
Attract more website visitors
There are many ways of bringing more traffic to your website. Some of the tactics include paid advertising, social media promotion, SEO efforts, producing various forms of engaging content (blogs, videos, infographics, etc), guest blogging, referral traffic, linking, email marketing and real-life professional networking.
Increase engagement and conversion rates
There is this thing called “vanity metrics” in the online world. Likes and hearts and other cute reactions on social media may feel warm at heart, but they don’t pay bills, do they? Website real estate is supposed to encourage genuine engagement of website visitors and offer them a great user experience. Ultimately, it should accomplish some real results. Any page on your website should have clear path of action and should encourage your visitors to take the action that you choose (e.g. make a purchase, ask for a quote or sign up to your mailing list).
Sell more and save more
Digital advertising offers an unprecedented opportunity in measuring the effectiveness of money spent on advertising. Theoretically, we can track the exact path that a consumer takes online before making a purchase or signs up for our service. However, the online world also represents an overload of information and overly stimulated human brain chooses to ignore unnecessary information, such as ads. That is why precise targeting, budgeting and thorough analytics is important – to keep investing in ads that bring actual results, and discontinue all of those that send our money down the drain.
Don’t let your marketing tasks take the joy out of business. Do what you do best.
Let me take care of the rest.
Let’s Start a Conversation
