![5 Digital Marketing Trends in 2019 You Need to Consider if You Are an Entrepreneur [Infographics]](https://www.soris.si/wp-content/uploads/2018/11/digital-marketing-trends-copy.png)
In the present infographic I gathered a few facts and trends for digital marketing in 2019. Let’s see what they are and what you can do about them:
Fact 1: Search Habits
50% of all Google Searches will be made with voice search in the form of questions (Sources: moz.com, wix.com)
When people speak, they ask for something in a different way than when they write. For best SEO results you need to create content that answers those questions.
Fact 2: Opening Email on Mobile Devices
80% of email users will likely check email on a mobile device. They will also check it three times more often than non-mobile users. (Source: hubspot.com)
That is why it is important to keep the mobile user’s experience in mind. Design your emails in a simplistic way. Or, choose an email marketing software that uses practical responsive designs.
Fact 3: Facebook Advertising is Growing
Facebook Ad revenue is expected to reach $25.56 billion in 2019. (Source: emarketer.com)
Facebook advertising is popular for two main reasons. It is relatively easy to use and it offers precise targeting capabilities. If you are not yet using it, I recommend you start. For best ad results, study and test Facebook’s targeting options.
Fact 4: Video Marketing is Effective
Viewers recall 95% of a message when they watch it in a video format. When reading it in written form, they recall just 10% of the message. (Source: wordstream.com) That is a strong reason to jump on the video marketing wagon, if you have not yet done so.
Fact 5: Measuring ROI on Social Media
Even though many small business owners are active on social media, there are 60% of them who are not able to track ROI from their social media activities. (Sources: hubspot.com, adage.com)
This is easy to mitigate. Align your social media goals with your business objectives, define your key performance indicators (KPIs), set up analytics tools and track the results.
